Profile

I design and build thoughtful interfaces for innovative businesses at Poppins Agency in London.

At Poppins, I design digital products and lead the transformation of client experiences, from small marketing sites to full-scale product overhauls.

With a focus on innovation and clarity, I design digital experiences that solve complex challenges for forward-thinking organisations. I'm currently guiding The Wall Street Journal’s digital evolution across different key business areas.

Before Poppins, I designed in-house digital products for a Fortune 500 Co, CBRE.

Email | Instagram ↗ | Are.na ↗

Employment

Lead Product Designer
Poppins Agency
London
2026 - Current

Senior Product Designer
Poppins Agency
London
2023 - 2025

Product Designer
Poppins Agency
London
2021 - 2025

Product Designer
CBRE
Rotterdam
2020 - 2021

Designer
CBRE
Bogota
2018 - 2020

Skills & software

UX/UI design
Interaction design
User research
Wireframing and prototyping
Design systems
Accessibility and inclusive design
3D modelling
3D Rendering
Prompt rendering
Art direction
Colour system

Figma
HTML/CSS and basic JavaScript
Photoshop
Illustrator
InDesign
Rhino
Grasshopper
Cursor
p5js
Make
Weavy

Selected clients

AMI
Anglo American
CBRE
De Beers Jewellers
EPAM
IDEO
Mclaren
Meyers Manx
Nespresso
Norton
Royal Enfield
SRO
Wall Street Journal

Industry experience

AI Development
Automotive
Consumer & Food
Luxury
Media
Mining
Real Estate
Technology

Education

BA Industrial Design
Pontifical Xaverian University
2018

BArch Architecture
Pontifical Xaverian University
2016

UX Design
Nielsen Norman Group
(6 months)

Current explorations

Organic parametric modelling, trigonometric waves, conformal structures.
2025 - Ongoing

Actor-Network Theory (ANT) for mapping complex systems where humans, AI agents, and biological entities hold equal weight and agency in a network
2026

How a digital service affects the lifecycle, health, and agency of the non-human stakeholders.
2026

David Ramirez

Open to work

Full portfolio on request

Digital Design
Synergetics
User Experience

Challenge standard digital design processes to create user experiences in unconventional ways.

Interdisciplinary systems thinking. Understanding the behaviour of the whole before examining its individual parts.

Reframing the “user” as more-than-human to move towards life-centred design for complex systems.

3

Client
Wall Street Journal

Newspaper based in New York City that serves as one of the world's primary sources of information for business, finance, and economics.

Type
Web Platform | UX/UI

Design one hub that serves both the individual user and the enterprise admin/subscriber.

Challenge
Multiple CMS integrations

Content, editorial and events teams usually run on separate calendars.

Lorem Ipsum...

Collaborators:
Natalia Gasto
(UI designer)

WSJ In-house
Product team
Marketing team
LI stakeholders

Role:
Lead product designer

3.1

3.2

3.3

Challenges
The person consuming the content, such as a VP or CEO, is often not the person who purchased the licence, and senior leaders are among the least likely users to sit through a 45-minute video. Events, scarce and often FOMO driven and on-demand content have fundamentally different discovery patterns and calls to action, so they should be designed as distinct experiences. The experience therefore needs to account for membership tiers, corporate seat allocations, gated premium content and the distinction between events and full access. Too often, design attention is concentrated on registration and the live event itself, while the broader content journey and post-event experience receive less attention.

Solutions
Build a shared taxonomy of topic, role and industry tags that both editorial and events teams can use consistently, while keeping the admin experience fully separate. Every long-form asset should include a mandatory three-line takeaway and a scannable format option, such as a short video cut, transcript or key quotes before the full asset rather than after it, alongside editorially curated collections organised by role and industry. The experience should avoid presenting users with a “you don’t have access” wall after they click, and every event should have a standard post-event page published within 24–48 hours, featuring the recording, key takeaways, related reading and, for enterprise users, a simple “share with my team” action.

Top

David Ramirez

Digital DesignSynergetics User Experience

3

Digital Design
Synergetics
User Experience