At Poppins, I design digital products and lead the transformation of client experiences, from small marketing sites to full-scale product overhauls.
With a focus on innovation and clarity, I design digital experiences that solve complex challenges for forward-thinking organisations. I'm currently guiding The Wall Street Journal’s digital evolution across different key business areas.
Before Poppins, I designed in-house digital products for a Fortune 500 Co, CBRE.
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Employment
Lead Product Designer
Poppins Agency
London
2026 - Current
Senior Product Designer
Poppins Agency
London
2023 - 2025
Product Designer
Poppins Agency
London
2021 - 2025
Product Designer
CBRE
Rotterdam
2020 - 2021
Designer
CBRE
Bogota
2018 - 2020
Skills & software
UX/UI design
Interaction design
User research
Wireframing and prototyping
Design systems
Accessibility and inclusive design
3D modelling
3D Rendering
Prompt rendering
Art direction
Colour system
Figma
HTML/CSS and basic JavaScript
Photoshop
Illustrator
InDesign
Rhino
Grasshopper
Cursor
p5js
Make
Weavy
Selected clients
AMI
Anglo American
CBRE
De Beers Jewellers
EPAM
IDEO
Mclaren
Meyers Manx
Nespresso
Norton
Royal Enfield
SRO
Wall Street Journal
Industry experience
AI Development
Automotive
Consumer & Food
Luxury
Media
Mining
Real Estate
Technology
Education
BA Industrial Design
Pontifical Xaverian University
2018
BArch Architecture
Pontifical Xaverian University
2016
UX Design
Nielsen Norman Group
(6 months)
Current explorations
Organic parametric modelling, trigonometric waves, conformal structures.
2025 - Ongoing
Actor-Network Theory (ANT) for mapping complex systems where humans, AI agents, and biological entities hold equal weight and agency in a network
2026
How a digital service affects the lifecycle, health, and agency of the non-human stakeholders.
2026